Laptop; blog; mobile;notepad; pen

#1: Wednesday 25 July 2017


It’s 21:01 on a Wednesday night. I’m sitting on my sofa with my laptop open wondering what on earth to write. Staring at a blank screen. And, not for the first time.

For ages, I’ve wanted to document and record my entrepreneurial journey. I’m setting up a business providing Crisis Management services for the Sports industry.

I do Public Relations and a bit of sports reporting on the side. Under the company brand: Amberglass PR and under my name Anne-Marie Batson.

I quite like the idea recording my movements, the highs and lows.

I watched endless ‘respect the hustle’ US entrepreneur Gary Vaynerchuk videos, learned about the grind and read endless (and sometimes helpful) blogs hoping to spark some inspiration. I’ve even invested in some video logging (vlog) gear: iPhone camera lens, microphone and tripods. Yet, the equipment sits in a box in my lounge gathering dust and cobwebs.

I have no idea what is stopping me from ‘doing’. I’m not afraid. I don’t fear the camera. In fact, it’s the place I feel most comfortable. But, when it comes to writing, I suffer from writers block, sometimes. A lack of confidence.

It’s overwhelming reading ‘you must create compelling content’. Think of your audience. Don’t forget SEO, tags and channel banners. There is so much content out there already. How do I make sure my voice is heard above the noise? And, this is my fear.

Finally, I figured it out. I’m a perfectionist and I set myself incredibly high standards. Every thing I do for my business is about integrity and high quality. My gut instinct is to have the same standards for my blog. I want my blog to reach the same lofty heights: compelling content, eye catching headlines and perfect font.

I need to stop worrying about it and just do. Document. And when feeling confident, start creating. This will help sharing my thoughts with the rest of cyberspace.

So, there you have it. My goals are to document my progress, share my story, connect with others and improve my business and personal brand.

I’m documenting my journey as well as sharing my expertise and build credibility. I’m going to be myself. Quite simple, really. One day I’ll look back at the posts and see how much I’ve grown (fingers crossed).


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