I’m having a debate in my mind about how often I post episodes, this weekend. Once a week, twice a week or as and when?
There are tons of advice out there. And, what about content?
What do I post: images, written or video? How about all three? Don’t forget search engine optimisation (SEO). Key word planning. Consider word length. Short form is around 300-400 words. Long form 1000 words.
Think about writing for your audience. Don’t be too formal and get subscribers. Conversational tone is popular. Keep sentences short. No more than four per paragraph.
And there is more.
Two minutes in length is recommended for vlogs (video logs). Don’t treat vlogging as a hobby instead of a business. Produce content that tells people a story. What about a how to guide? How to brand your channels Share on website and social media. And, it goes on.
Heavens above. Quite overwhelming.
I want to keep things simple. Write and produce episodes I want to read and watch. This is what I’m going to do:
- Stop trying to perfect
- Avoid too much thinking and not much doing
- Not being real
- Not planning ahead – though I like producing something off the cuff (like today)
- Don’t feel I have to follow any rules. I’m going to do whatever I want
- Realise practice makes perfect
Let’s see how it goes. I’m going to have fun.