New Years Day. It is a new dawn, a new day and a new life? Possibly. 2017 whizzed by in a blink of eye. 365 days pass by and 2018 is here.
I’m not a fan of New Year resolutions. I prefer goal setting. Goals broken into smaller pieces, with achievable steps. But, before looking at future objectives, I must review the past year.
I am perfectionist. There – I said it. Took some time to come to this realisation, but this is my truth. Paralysis analysis, apparently. I procrastinate in the name of perfection.
Case in point. I bought some vlogging equipment earlier this year. This equipment is still in the box. Ridiculous. Why? I spent far too much time calculating. Never getting into the flow. I worried about creating the perfect video. Felt overwhelmed trying to create original ideas.
When in fact, the answer stared me in the face. Pick up my mobile, press the record button and talk. Just talk. Document, not create as said by US entrepreneur Gary Vaynerchuk.
Something he said resonated with me. He says, ‘the hunger to make the perfect piece is actually crippling’. This is so true. Every weekend, I beat myself up. Cursing the fact another weekend passed without creating content. I struggled to think about how to do things my way.
How can I call myself a content creator? I watched influencers work, hoping something sparked. Read articles on creating original and compelling content. Even considered buying expensive camera equipment to make myself feel like a ‘YouTuber’. I worried about how to make me stand out in a crowded market. And, it went on and on and on.
I found the answer over Christmas. Sitting on my sofa. Indeed, laptop on lap when my light bulb moment appeared. My Sports Editor told me I had the tools in the toolbox already. I failed to grasp the meaning of his words at the time.
And, then it hit me.
I’m documenting already. I’m talking about my process to reach the 1%: to be the best at what I do. My blog journal on my website. This is my long form content. My strength is my personality. I believe it is much more fruitful to talk about my process rather than giving advice, reviewing makeup and producing how to videos.
Fortunately, there is a simple answer.
Consistency is key. Look at my last entry back in October. I apologised for the long gaps between blog posts. And, I fell into the same trap. I must do better. Be consistent.
Here is what I mean. This is my commitment on paper. One weekly written post published every Tuesday, with SEO and backlinks where possible helping with my internet ranking.
What about my YouTube channel, with one video uploaded? Embarrassing.
Yes, I know this is the second most-used search engine. Notably, video is the way forward, though the market is crowded. I struggle with concepts, ideas and a schedule.
Yet, I know what you’re thinking. She’s procrastinating – AGAIN.
So, what’s the solution? Uploading sports interviews plus, some reporting and opinion thrown in for good measure. Done.
But, wait. There is more. Instagram.
I like Instagram Stories. Amazed how people create compelling content, with the vibrant colours and snazzy text.
I tend to forget uploading content. Days go by without anything on my feed. Yet, my 60 second Donald Trump ‘rant’ was viewed 100 times. And, I failed to follow this up.
By the same token, dawned on me flipping this another way. Similarly, imagine 100 people in a room listening to my words, instead? 100 people viewed my video. Round of applause for me.
The surface is not even scratched with this social media channel. What about Instagram Live and Instagram Carousel?
You see where I’m going with this, right?
I procrastinate. I beat myself up trying to dream up attractive content. Fail to stick to a schedule. Feel overwhelmed. Jealous watching what others are doing. Spend far too much time trying to figure out how to tell the perfect story on social media.
Focus my energy on finding ways to tell my story. It’s that simple. Document. Upload my interviews on YouTube. Write my inner most thoughts building my empire by my blog: ambitions, ideas, wins, and losses.
But, that’s not all. Create content for quick and easy consumption on Instagram.
New Year. New beginning. Now, tell your story.