About

crisis management; communications

AmberGlass PR offers bespoke crisis management and communications: media relations and strategic planning services. How can I help you?

I am Brendon Batson OBE’s niece – former West Bromwich Albion Football Club and Three Degree with Cyrille Regis and Laurie Cunningham.

Working in sport is is my first love. The Public Relations industry is constantly changing. I don’t want to lose an opportunity to help future clients solve their problems.

I can help you – public or private sector, businesses, high-profile individuals, organisations or the public.

I am an experienced communications professional with deep sports knowledge and experience in crisis management and communications across all platforms. I began my career in-house and agency before setting up on my own. Let me use my experience to help you.

Straight forward, clear and honest communications. No smoke and mirrors.

If you seek genuine independent public relations practitioner to protect your reputation or a consultant to manage a crisis spiraling quickly, you’ve come to the right place.

With extensive experience in the communications industry and impeccable sporting knowledge and credentials, AmberGlass PR is a consultancy you can trust to deliver carefully constructed responses, insightful statements and the sort of thought leadership that will keep you ahead of the game.

For example, the UK sports industry attracts global attention; many sports professionals are elevated to celebrity status. AmberGlass PR can help you leverage some of the positive media attention around the sports industry to your advantage.

If you’re in the midst of a media frenzy, AmberGlass PR steers you calmly through statement and interview requests, helping you to make the right decisions, with the right words at the right time.

In today’s 24-hour media culture, where there is nowhere to hide, you need a clearly thought out approach that positions you where you want to be.

Too often, businesses, individuals or organisations resort to ‘no comment’ when they are under pressure to respond. Worse still, try to ignore the growing crisis for days, allowing others to step in and make their views known.

Pressures from social media, the court of public opinion or the need to be accountable complicates issues further. Slow or poorly thought out responses during a crisis, can cause lasting damage to your reputation and impact future earnings.

All of this could be managed from the start with professional public relations support provided by AmberGlass PR, providing strategic planning for a range of crisis scenarios or when the crisis ‘breaks’.

I am a consummate PR professional (regularly called ‘safe pair of hands’) who built a reputation for strategic thinking and delivering results for a range of public and private sector clients.

Leaving nothing to chance, as a consultant, I will explore every angle with forensic detail. Even ask the difficult questions leaving clients in no doubt that I am working in their best interests.

An ethical practitioner, I am a Chartered Institute of Public Relations accredited member (CIPR), and ideally qualified to be your trusted communications adviser. I am a Women in Football and London Press Club member too.

Notably, I develop my thought-leadership through my insightful blog and social media platforms, commenting on the big stories of the day. It’s important writing about how I think, share ideas and give an opinion.

As an accomplished speaker and dynamic presenter, I love hosting, facilitating and key note speaking. I am a trained media spokesperson available for hire.

Privileged writing a guest post for renowned Public Relations expert Stephen Waddington, author of ‘Brand Anarchy’, Ketchum Chief Engagement Officer and former Chartered Institute of Public Relations (CIPR) President: : Football Scores Public Relations own goal

Finally, I work as a mentor for the sports charity ‘Kick It Out Raise Your Game’ conference for young people wanting to work in football industry.

Want to contact me? Get in touch for a FREE 15 minute consultation. Let’s work together.